Work Hard, Play Hard

Work Hard, Play Hard

Steve LeVine Entertainment strives to bring the public to top-notch events

By Lauren Wise

When Steve LeVine started his DJ career in college, he could hardly have known it would turn into an award-winning, all-encompassing events company.

“Working in a DJ company brought me into the entertainment realm,” LeVine explains. “From the DJ side I got into nightclub promotions and marketing and getting people to show up to events. In the ’90s there wasn’t a such thing as ‘promotors,’ so when we started it, we had no idea how big it would get.”

In 2007, after LeVine realized the market for corporate events and that DJ culture was going mainstream, he founded the Scottsdale Airpark-based Steve LeVine Entertainment. SLE has since garnered a reputation as one of the most innovative event and marketing companies in Scottsdale, and swept the industry awards for the past few years. In 2018 alone, it was rated in the top 10 of advertising, graphic design, internet marketing, PR and event planning; from Ranking Arizona it scored the top three slots for production, public relations and event planning. It has grown into a one-stop-shop for just about any corporate (or if you have the dough, private) needs—event planning and execution, talent booking and management, marketing and promotions, design and media.

“Ultimately, we good at reaching people and getting people to come to the events for our clients or ourselves,” LeVine explains.

SLE works with just about everyone: The Birds Nest, Hakkasan Nightclub in Vegas, Purely Sedona, the Phoenix Suns, ASU, AZ Rattlers, Mark Taylor, Leukemia and Lymphoma Society, Pat’s Run, OdySea aquarium—the list goes on and on. You’re sure to have attended one of their events by the sway of their sell.

But you’re not the only one having fun; SLE was rated in the top 10 locally for best workplace culture.

“You have to fit the culture to be able to do what we do. Lots of long hours when you’re in the events business,” says Steve, who works as SLE’s chief entertainment officer.

Take this past spring, for example, when SLE had its own version of March Madness, producing three massive events in just as many weeks. It was a whirlwind of some of the staple events of the year: the Chandler Ostrich Festival, the Pot of Gold Music Festival and Scottsdale Fashion Week.

“I grew up going to the Ostrich Festival with my family,” says his wife, Jamie LeVine, chief communications officer, who joined the team in 2001 and brought a public relations background, solidifying the PR element of SLE. “It’s interesting to see how the company evolves when you factor in where you’re at in life. To hear our kids look forward to it every year and say it’s better than Legoland makes it that much more exciting to be a part of such a historic event.”

Steve adds, “As I grew, I always did events for the age range surrounding where I was, or slightly younger or older. It wasn’t until I had kids I realized there weren’t many events for kids that existed, so we’re starting to create more of those.”

One of those youth-oriented events includes the creation of the Kids Fashion Week. Last year SLE cast over 200 kids, the concept being that the kids are from all walks of life and shapes and sizes.

“The kids don’t have to have any experience or representation,” Jamie adds. “It’s a feel-good event and the community has really rallied around it.”

And SLE is about creating a culture of family and community. There is office laser tag and “SLE Bucks”—award “dollars” given to nominated exceptional employees. They are then used when SLE has an auction to win tons of items like concert ticket, gift cards or days off. SLE works hard and plays hard.

They often envision the ideal event they want to attend, and create it for a select group of people. Like the private yacht party in Miami featuring Warren G a few years ago—originally a birthday party for Jamie—which turned into a regular event, featuring Snoop Dogg this past year, with plans for an East Coast version.

But the remainder of 2019 has an array of less lavish plans that Scottsdale residents can enjoy.

“Summertime is filled with pool parties, whether it’s at Maya, or an event for a cause, like the Leukemia and Lymphoma Society Night Walk,” he says. “We also have an event that we can’t announce quite yet, coming in the fall, that will also be a very family-oriented festival.”

Between the festivals, charity events and partnerships with some of Arizona’s biggest brands and sports teams, it’s inspiring to see that there is still room for improving the space for larger-scale kid events.

He says, “There’s something about starting people on our events through childhood all the way to the corporate world—it’s incredible.”