Scottsdale Bedrooms rolls out with $40,000 mattress

Scottsdale Bedrooms rolls out with $40,000 mattress

Feature_ScottsdaleBedroomsWould you pay $40,000 for a bed mattress?

In late October, Scottsdale Bedrooms launched its new store at 8180 E. Frank Lloyd Wright Blvd., near Greenway-Hayden Loop in the Airpark. Its focus is beds and mattresses—the “heart” of the bedroom.

Unlike mass-market bedroom and mattress showrooms that may have a specific “luxury line” with limited selection on hand, Scottsdale Bedrooms has all nine models of the ViSpring luxury beds in the store for customers to try, according to creators, Kay and Phil Massaro and Travis Kroodsma, the exclusive Arizona distributor for ViSpring, Open beds, and of some newly released beds by Aireloom.

The $40,000 mattress is made by ViSpring and is handcrafted in England from natural-sourced Scandinavian spruce, Shetland Isle wool, silk, cashmere and other 22 materials. Scottsdale Bedrooms is the only place the mattress may be purchased in Arizona.

Kroodsma and the Massaros decided to rebrand their North Scottsdale store, European Home, in response to the feedback they heard from clients, who said the mattress was improving their lives as friends, family and co-workers noticed an improved positive attitude and less grumpiness, which they attributed to a good night’s sleep.

In addition to offering several ViSpring models that start around $6,000 and go up to $40,000, Scottsdale Bedrooms introduced a new luxury line called the “Open” mattress, which starts in the $3,000 range. The line features beds and accessories merging high-quality natural materials such as organic stretch-cotton covers, organic Plein Air Wool, natural Talalay latex foam and independent, flexible, steel coils.

“You can literally unzip an Open mattress to see what’s inside to know that only natural materials are utilized,” said Kroodsma.

The public is invited to visit the store or to schedule a private tour to try any of the beds to identify the right comfort fit. Scottsdale Bedrooms is also hosting an open-house reception the evening of Nov. 13 with a special pre-reception for home interior designers. To register, visit