Event brings designers, models and thousands of guests to Scottsdale
Talking Stick Resort in Scottsdale will be the center of attraction for all fashionphiles, Oct. 1-5, with the arrival of dozens of burgeoning designers and their exclusive collections for style addicts, designers, buyers, media, industry tastemakers, bloggers and celebrities at Phoenix Fashion Week (PHXFW).
The Las Vegas-style resort and casino will once again serve as the backdrop for three days of runway shows by established and emerging designes. This year’s event will include a Designer of the Year competition, Fashion Education Seminars, Model of the Year competition, glitzy after-parties, retail deal making, and a “Style Villa” shopping experience.
Since partnering with Talking Stick Resort in 2011, PHXFW has welcomed more than 10,000 key industry professionals and guests from around the nation and the globe to the city of Scottsdale. An expanded partnership between PHXFW and Talking Stick Resort allows the event to showcase up-and-coming local, national and international designers. It will also activate a roster of top-tier partners and sponsors including Pinnacle Aviation, Fiat, Toni & Guy Hairdressing and UBER.
Over the past several years, PHXFW has seen tremendous growth that has earned national attention as a model for regional fashion weeks around the country. PHXFW’s brand-building program includes a four-month “boot camp” preparation for participating designers and models—a process that has caught the attention of major industry players, including TIME magazine. A feature in the publication earlier this year profiled how the event develops young designers and facilitates the jump from homegrown brand to household name for up-and-coming fashion models and designers.
“Phoenix Fashion Week has become an annual marquee event for Talking Stick Resort,” says Peter Arceo, senior director of sales and marketing for Talking Stick Resort. “The excitement, energy and fashionable fan base that follows the event is a natural fit for our property and the Talking Stick Resort brand.”
Talking Stick Resort offers luxury accommodations, fusing innovative design, entertainment and Southwest sophistication.
PHXFW Director Brian Hill says Talking Stick has it all—“stunning surroundings, key amenities and a platform that allows us to create our own signature runway look and feel that rivals fashion weeks in New York, Paris, and London,” he says. “Having our own flexible space, within the venue has been a key component to growing our program and has helped us to effectively show the fashion world how Phoenix has become a game-changing fashion city.”
This year, PHXFW attendees can expect a high-energy, high-style fashion experience with expanded front-row seating, high-tech lighting and heart-palpitating sound, exclusive VIP lounges, interactive brand experiences, premier music and entertainment and celebrity guests.
Several additional PHXFW-sanctioned designer and sponsor events will take place offsite, including Fashionably Pink, PHXFW’s signature charity event. Fashionably Pink is a celebrity runway show showcasing pink-inspired outfits created by each participating designer. The annual event raises breast cancer awareness and funds for breast cancer charities throughout Arizona. This year, the popular charity runway show and silent auction will take place at Domus, a new condominium high-rise in the Arcadia neighborhood.