Is Blogging Right for Your Business?

By Eric Olsen

No matter what kind of business you run, a blog can be an asset. While a small business blog may not make for the most fascinating reading, it will help you from an SEO (search engine optimization) standpoint. A small business blog is an effective way to communicate your business’ brand and personality to the world and, at the same time, demonstrate expertise and entice search engines to include you at the top of relevant search results.

A home or small business blog is almost a requirement for success these days, and here are the reasons why. Most agree that blogs generally provide “easy reading” for new people to their website.

Keep in mind a blog is your voice. Are you funny? Serious? Professional? Informative? Engaging? Opinionated? The most important part is to be authentic.

A blog is your time to shine and share the great information, voice, humor or sarcasm you have within, while building your (or your company’s) brand. Website design is very important so I would recommend visiting an agency such as Cefar, to help you perfect your blog.

Are you a small business owner looking to get noticed?

Say, for example, you’re searching online for a plumber. In many cases, your search brings you to a page about a local plumber, but you may not know anything about this company. You will likely page quickly through services, look for the company’s location and phone number, and perhaps browse the “About Us” page. You’ll also see what these professionals think is worth writing about on their plumbing blog, which should give you a good frame of reference for whether or not this company is a good fit for your plumbing project. A great example of a local plumbing company using a blog to help deliver more information to a potential customer would be ADP Toronto Plumbing.

The best small business blogs are not just about the topic at hand. Ideally, you’ll find a few posts on plumbing fixes that you can do yourself. But you’ll also find posts on local events, seasonal concern, and other things that clearly matter to the business owner. That kind of small business blog is not just an SEO tool, it’s also a way for readers to get to know who is behind the business they’ve discovered.

The owners of Salt Creek Home and Office Furniture (www.saltcreekhomefurniture.com) do a great job of being authentic in their voice. This Scottsdale Airpark furniture company often posts blogs about new furniture, as well as neat stories surrounding its Canadian roots, making this blog unique to potential customers and showcasing the owners’ personalities.

What can you do to stand out from the crowd?

If you work from home or a small office, your business is going to need additional branding work. Word of mouth can only get you so far without a storefront or regular interactions with other business owners. A home business blog is critical for creating and maintaining a brand. You want people to get a feel for your personality and you want them to like you. Your home business blog is the only casual, conversational connection you will have to potential customers and clients.

When they stumble on to your business blog, they shouldn’t just read dry basics stuffed full of keywords. They should learn about what is important to you and why it’s important to you.

Blogging may sound like something you don’t want to do as a part of your business, but as you can imagine, the best small business blogs are a huge benefit to the businesses that maintain them. Consider adding a home business blog, even if you only post once or twice a month.

I wish you all the best with your digital marketing success in 2015.

Eric Olsen founded Fasturtle, a “Ranking AZ” Top 10 website design and SEO firm that provides business owners strategic digital marketing solutions. Olsen empowers business owners and their staff with the tools and techniques to expand their brand. For more information:

Fasturtle: (480) 348-0467

Facebook: www.facebook.com/Fasturtle